The New New Thing

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Archive for Advertising

Like Minds

On October 16th I’m co-hosting an event called Like Minds in Exeter, Devon with Scott Gould.

The conference will focus on sustainable social media and social media ROI, answering such questions as:

  • How to measure social media ROI
  • How to carry out online campaigns to compliment offline marketing mix
  • How to target online audiences, and best engage current customers and new customers
  • How to turn customers into brand advocates through social media

Come and meet some of the most informed social media experts from Exeter, London, and the USA. Discover how to get a positive return on investment by using social media to grow your brand and your business. It will be a fun, informative afternoon and give you the chance to increase your network and meet some Like Minds.

Follow the link here for more information.

WebTV MeetUp 2

Well goodbye #uksnow the WebTV DrinkUp is back on for the 18th! Do register here and please click on the RSVP so we know how many of you are coming.

The event is held at the very wonderful One Alfred Place and drinks are sponsored by our friends at Videoplaza.com. They are also giving away a bottle of Swedish Vodka to the winner of the business card draw. So bring lots of cards and look out for the goldfish bowl on your way in.

It’s an informal format – there will be a short introduction from Sorosh Tavakoli the Videoplaza CEO and some screens available for you to experience their system. The rest of the evening is for networking and making new friends. Feel free to Tweet this to your friends and colleagues who would like to attend.

A resounding “Cheers” also goes to Bill Gash from Partners in TV who secured us our sponsor.

Enjoy!

Getting Your Blog Tweeted

Having to update all your social networks individually is time consuming. Use Twitterfeed to set up RSS feeds to Twitter from your blog. It’s a simple three step process:

1. Decide which social networks you want to post to.

2. Log into Twitterfeed using your OpenID (OpenID is a standard for providing single sign on between web sites
You can register your own OpenID for free, or may even be able to use your existing blog ID)

3. Provide them with the URL for your blog’s RSS feed

If this all sounds very techie it isn’t. Just click on the help links. I set up this blog to feed into Twitter this way by just adding <http://eyetoeye1.wordpress.com/feed> into the Twitterfeed site and it updated straight away.

Simples!

E-consultancy interview with Sarah Fay

A few insights on running a global media business in a recession from Sarah Fay CEO of Aegis Media North America on E-consultancy.