Archive for Blogging
We can’t quite believe it’s a year on from the first Like Minds conference. So much has happened from our small beginnings on October 16th 2009 in the Exeter Conference Centre.
Back then (or back-along as they say down here) we held a half-day conference with 200 attendees and now, on October 28/29th we are expecting between 300-400 attendees over two full days of learning, engaging, networking and generating new business opportunities.
Clearly Scott and I could not have achieved all this without a great deal of help and our heartfelt thanks go to all the people who have really pulled together to make this all happen. From our early supporters who flew over to speak at our first conference like Trey Pennington (@TreyPennington) and Olivier Blanchard (@TheBrandBuilder) from the United States to the Head of Social Media for Sky TV, Maz Nadjm (@Mazi) and Ex-Director of Innovation & New Media at the BBC Media Trust, Daren Forsyth (@DarenBBC) who took a chance and broke free from the bright lights of London to come and speak at an unknown conference hidden away in the depths of the rural South-West.
Today it’s a different story. At our last conference in February you helped us bring over £100,000 of revenue to the city of Exeter and its community of small businesses. No small achievement I’m sure you’ll agree and we expect to increase the revenue this time around to around £200,000. We had speakers and sponsors from Ogilvy Worldwide, Kodak, 1000 Heads, Nokia and our TV platform provider Ooyala in February and we are building on that platform this October with speakers and sponsors from Microsoft, Smarta, Grapple, WCRS and many more.
We’ll have 5 morning workshop Immersives, 20 Like Minds lunches, 4 afternoon keynote Insights each day. All followed by some special evening events – on Thursday 28th there is Like Movies with legendary film maker and Clash collaborator Don Letts, at the Exeter Picturehouse, and on Friday 29th we have Like Music – a 15 band 4 venue live music event being filmed for TV broadcast headlined by Finley Quaye.
John Harvey (@ExeterCCM) and Val Wilson at Exeter City Council have been tireless in their support and enthusiasm and Dave Goodchild and Pippa Wragg at The Cavern have rallied the local music venues along with support from Pat at The Phoenix, Adam at Mama Stones and Garth from Timepiece who’ve helped build a movie and music program that will complete the full schedule we have lined up over the two days.
There are also many other people behind the scenes who help make your stay with us a special one. The team at the Exeter Conference Centre, Jason Tucker and Rachel Prouse in Exeter, our wonderful ‘girl about town’ Gina Decio who also helps run the Like Minds Club in London and of course our interns who keep everything running smoothly, under the watchful eye of the inimitable Faye Gould. All of them help to create such a special atmosphere on the day.
We hope you enjoy the next few days as much as we have had Creating + Curating it all. Don’t forget to tell us what you get out of it all either be it on Twitter or your particular blogging platform as we can only improve on things with your feedback. Remember to Listen, Lean, Engage and above all – work hard and be nice to people!
See you there.
October 18, 2009 at 11:57 AM · Filed under Blogging, Business, Devon, Entrepreneur, Like Minds, Micro Blogging, New Media, Social Media, Twitter, WebTV and tagged: Apple Store, Blogging, Branding, Broadcasting, Devon, Entrepreneur, Micro Blogging, Social Media, Social Networking, Stephen Fry, Trends, Tweet ups, Twitter, Twitterfall, Twitterfeed, WebTV
It’s an incredible feeling when you witness the birth of something. There is a palpable, almost magical force in the air. There is an underlying knowledge that what you have just experienced will only increase in value to you over time.
At a time when most, if not all of us, are facing challenges in their life and work it was an incredible feeling to watch a room fill with complete strangers who had a thirst for knowledge and the belief and faith to come and be an active part of something new and exciting. They really created what became a very special day.
What amazed me about the Like Minds event in Exeter on Friday wasn’t so much the great content from the speakers and the seamless event hosting and management from Scott Gould and the Exeter Conference Centre but the people who came to share it all with us.
Trey Pennington, one of our keynote speakers, mentioned the words ‘trust’ and ‘faith’ to me over breakfast the next day in Exeter city centre. He was spot on. Both Trey and Olivier Blanchard took a huge leap of faith to get on a plane and fly over from Greenville, South Carolina to be with us and prepare such incisive presentations.
Daren Forsyth and Maz Madjm, despite only knowing me from various London Tweetups, had the trust and faith to take the time out of their schedules and home lives, prepare presentations and travel down to help create such a valuable and magical day. Thanks also must go to all our panelists; Vanessa Warwick, Rick Waghorn, Matt Waring, James Barasic, Carl Haggerty, Laura Whithead, and Andrew Davies who provided such a stimulating discussion after each keynote. If you couldn’t make it down, do take the time to watch them all here.
Also take a moment to check out the feedback at the hashtag #LikeMinds on Twitter as well. The outpouring of love (and man love!) has been inspiring. It was also a great moment to see Stephen Fry say hello on the Twitterfall behind the stage – thank you Stephen! You can read my blog on his London Applestore event here.
Our sponsors, both local and national, also had the faith and trust to buy into our vision, at a point when even WE didn’t know exactly what the day was going to bring! For that we are deeply grateful because without that financial support the idea could have just as easily dissolved. I hope they all feel that they too have got a return on their investment and we look forward to inviting them back to our next event in February.
So it’s seems to me that the fundamentals of social media are about faith and trust. We increasingly ‘meet’ people through social networks, blogs and online communities long before we get to know them in real life and we have to take a leap of faith and trust that they are, who and what they say they are.
Scott Gould and I connected on Twitter around six months before we actually met. In the ensuing two months or so we discussed the idea of creating a brand and holding an inaugural event in Exeter that aimed to bring the level of quality you would expect for an event in a capital city like London but brought to more local communities. I spend my working week between the two cities and can see the parallels and the disparities and feel very passionately that Exeter needs stronger creative ties with other cities like London. I hope that Like Minds, through the use of social media, can start to beak the barriers down even further and bring us all closer together.
Exeter has an enormous amount of talent to offer, evidenced by many of the local participants at Like Minds. I hope that what Scott and I have created, with you and for you, helps you all in your chosen profession and life path.
After all YOU made it happen. To quote Scott on the day; we’re nobody.
The conference will focus on sustainable social media and social media ROI, answering such questions as:
- How to measure social media ROI
- How to carry out online campaigns to compliment offline marketing mix
- How to target online audiences, and best engage current customers and new customers
- How to turn customers into brand advocates through social media
Come and meet some of the most informed social media experts from Exeter, London, and the USA. Discover how to get a positive return on investment by using social media to grow your brand and your business. It will be a fun, informative afternoon and give you the chance to increase your network and meet some Like Minds.
Follow the link here for more information.
March 31, 2009 at 11:13 AM · Filed under Blogging, Micro Blogging, New Media, Social Media, Twitter and tagged: Auto Follow, Blogging, Manage Twitter Followers, Micro Blogging, Social Media, Social Networking, Tweet ups, Twitter
I’ve just started to use Twollow.com it’s a neat Twitter app. that allows you to auto follow people who mention keywords that you are interested in. If you want to build a community of interest around a certain word, theme or meme then enter the keyword on the site and it will track all Tweets that mention it. You will then auto follow the person who mentioned it.
Beware of using words that are too general otherwise your follower count will go through the roof and Twitter is likely to ban you as a potential spammer. However it’s a useful tool for brand owners who want to build followers who are talking about their company or product.
Here’s a short list of useful apps to help you manage and increase your followers. If anyone has come across any more they rate, do please add them in the comments below.
A cheat sheet for those still unfamiliar with the real-time microblogging service. Here’s a look at some of the Twitter trends and terms you need to know from Trend Central.
If you’re tired of the standard background options on Twitter, or want to personalise your Twitter home page, then here’s a step by step guide showing how to design a bespoke background. If you don’t use professional image editing software then there are some other tips here showing a range of different options.
Follow the top trending subjects in the left hand menu or put in your own Hashtag to follow events like #fryappletalk or #ted. I need another screen!
February 4, 2009 at 6:22 PM · Filed under Blogging, Devon, London, New Media, One Alfred Place, Social Media, Twitter and tagged: Aleksandr Orlov, Apple Store, Lift, One Alfred Place, Podcast, Stephen Fry
I arrived at Paddington station on my usual Monday 9.30 from Newton Abbot to find London had ground to a halt. A wonderful winter wonderland – unless you lived south of the river and were trying to get into town. As a result the Stephen Fry talk at the Apple Store was postponed as was the Tuesday night WebTV DrinkUp sponsored by our friends at Videoplaza.com.
This of course worked out well for me as the Fry talk was re-arranged for the Tuesday night. I left One Alfred Place and braved the icy winds blowing down Oxford Street and was amazed to be able to walk straight in at 6.30pm! I guess many who made it into work that day decided not to risk the potential train fail that evening and called it an early night.
Mr. Fry was impressive. Not only entertaining an audience of around 150, mainly 20-30yr olds, with an encyclopedic knowledge of computing history but sharing many personal stories along the way. One that particularly stood out was allegedly showing Peter Mandelson his first website in 1997. 1997! Perhaps he was too busy swanning around on Yachts and in Greek Taverna’s before then…
He recounted numerous other stories which I won’t divulge as the Podcast is available here so you don’t need any spoilers from me. Though do listen out for my question “What Would Oscar Wilde have thought of Twitter?” which received an enthusiastic and somewhat detailed response. All in all it was an informative and amusing event, presented by a master of delivery and eloquence so do check it out.
He went on to party at Paramount with a coterie of fans but it all ended up rather pear shaped, with an ending that if it had been scripted you wouldn’t have believed it. Put it this way if you get invited there don’t take the lift.
What amused me even further was the hilarious and inspired viral marketing Tweet that went out to followers of a certain Aleksandr Orlov who posted a picture entitled “Me with Mr Stephen Fry in a lift. Stuck, stuck, stuck…” brillant but “simples”!
Having to update all your social networks individually is time consuming. Use Twitterfeed to set up RSS feeds to Twitter from your blog. It’s a simple three step process:
1. Decide which social networks you want to post to.
2. Log into Twitterfeed using your OpenID (OpenID is a standard for providing single sign on between web sites
You can register your own OpenID for free, or may even be able to use your existing blog ID)
3. Provide them with the URL for your blog’s RSS feed
If this all sounds very techie it isn’t. Just click on the help links. I set up this blog to feed into Twitter this way by just adding <http://eyetoeye1.wordpress.com/feed> into the Twitterfeed site and it updated straight away.